Marketing Digital Health Podcast

Episode 01

Why Marketing Digital Health Matters

Part of fixing US healthcare is reaching people the right way: trusted, compliant, effective patient acquisition.

Episode 02

Branding & Positioning

Learn how to position your brand effectively to stand out in a crowded digital health market and build lasting patient trust.

Episode 03

People-Based Sales and Marketing: Influencers and Earned Media

Learn to leverage audiences that other people own.

Episode 04

Storytelling and Trust

Discover how authentic storytelling builds emotional resonance, patient trust, and long-term brand loyalty in digital health marketing.

Episode 05

Content Strategy for Digital Health (Content Creation)

Develop a strategic content plan tailored to digital health, leveraging education and trust-building as key elements of patient acquisition.

Episode 06

Content Strategy for Digital Health (SEO and Tactics)

Get actionable tactics for producing high-impact content that directly supports acquisition, conversion, and retention.

Episode 07

Overview of the Paid Acquisition Funnel in Digital Health

Explore strategies for building brand awareness and engaging patients through targeted digital advertising.

Episode 08

The Ad Platforms: Meta, Google, and Beyond

Understand the strengths and limitations of various paid channels to allocate your budget effectively across platforms.

Episode 09

Creative Strategy and Testing for Health Advertising

Master creative testing techniques to identify high-performing content that resonates with your audience and drives conversions.

Episode 10

Technical Setup: Events, Signal Resilience, and Attribution (CAPI, GA4, modeled conversions)

Build a durable marketing infrastructure using privacy-compliant tracking, event setups, and advanced attribution models to measure success accurately.

Episode 11

Lifecycle Marketing:
Activation and Retention

How do you maximize the help you can offer a potential patient over the longest time horizon appropriate? Implement lifecycle marketing strategies to enhance patient retention, reduce churn, and maximize lifetime value.

Episode 12

Email Marketing for Digital Health

Explore how email marketing allows you to retain control of your audience, personalize outreach, and remain HIPAA-compliant at scale.

Episode 13

Partnerships for Growth

Learn how partnerships with health systems, payers, and influencers can amplify patient acquisition and credibility.

Episode 14

B2B2C Growth Models in Digital Health

Discover specific tactics for acquiring and enrolling patients in a B2B2C model, where employer and payer partnerships are key.

Episode 15

Privacy and Compliance in Marketing

Navigate the complexities of HIPAA, PHI, HHS, and other regulations to market effectively while staying compliant.

Episode 16

Navigating State-Level Fragmentation

Understand the marketing implications of varying state regulations and how to craft acquisition strategies that scale across fragmented U.S. markets.

Episode 17

Legal-Marketing Collaboration

Learn how digital health marketers and legal teams can work in harmony to create compliant, innovative campaigns that don't sacrifice growth.

Episode 18

AI's Impact On Health marketing

Stay ahead by exploring innovations like AI, predictive analytics, and automation that can transform patient acquisition.

Episode 19

Consent-Based Infrastructure and Technical Shifts

Understand trends in critical privacy and regulatory considerations to protect patient data while building trust and driving growth.

Episode 20

Hospital Innovation and Systems Marketing

Examine how hospitals and traditional health systems are adopting new marketing strategies to stay competitive and attract modern patients.