Marketing Digital Health Podcast

Episode 01

Why Marketing Digital Health Matters

Part of fixing US healthcare is reaching people the right way: trusted, compliant, effective patient acquisition.

Episode 02

Branding & Positioning

Learn how to position your brand effectively to stand out in a crowded digital health market and build lasting patient trust.

Episode 03

People-Based Sales and Marketing: Influencers and Earned Media

Learn to leverage audiences that other people own.

Episode 04

Storytelling and Trust

Discover how authentic storytelling builds emotional resonance, patient trust, and long-term brand loyalty in digital health marketing.

Episode 05

Content Strategy for Digital Health (Content Creation)

Develop a strategic content plan tailored to digital health, leveraging education and trust-building as key elements of patient acquisition.

Episode 06

Content Strategy for Digital Health (SEO and Tactics)

Get actionable tactics for producing high-impact content that directly supports acquisition, conversion, and retention.

Episode 07

Overview of the Paid Acquisition Funnel in Digital Health

Explore strategies for building brand awareness and engaging patients through targeted digital advertising.

Episode 08

The Ad Platforms: Meta, Google, and Beyond

Understand the strengths and limitations of various paid channels to allocate your budget effectively across platforms.

Episode 09

Creative Strategy and Testing for Health Advertising

Master creative testing techniques to identify high-performing content that resonates with your audience and drives conversions.